- Own the marketing function end-to-end and report directly to the CEO
- Develop and execute demand generation strategy across content, email, social, and paid channels
- Identify and prioritize revenue growth opportunities from existing and new marketing channels
- Manage and track marketing metrics tied directly to MQLs, SQLs, pipeline, and revenue
- Oversee core messaging and positioning in partnership with the CEO
- Lead and manage a product marketer to handle product messaging, case studies, and sales enablement
- Drive inbound pipeline through channels like LinkedIn, newsletters, podcasts, and community engagement
HubSpot