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Product Marketing Manager

Product Marketing Manager

New
S
ShipBob, Inc.Ecommerce Technology
Remote in these states: AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WIFull-TimeMiddle
SalaryWe are targeting a base salary of $89,441 - $119,255. The full base pay range for this position in our compensation architecture is $89,441 - $149,069.
Apply NowOpens the employer's application page

Job Details

Experience
5+ years
Required Skills
Data AnalysisSalesforce

Requirements

  • 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS.
  • Demonstrated track record of building sales enablement that changes seller behavior.
  • Experience owning product launch go-to-market from positioning through results.
  • Strong messaging and positioning skills with the ability to turn features into value and proof points.
  • Market research skills with the ability to synthesize data into insight and counter-positioning.
  • History of close partnership with sales and demand generation teams.
  • Data-oriented approach that ties marketing work to pipeline and revenue.
  • Exceptional communication and presentation skills.
  • Strong attention to detail and a bias toward action.
  • Proficiency with Salesforce and Gong for research and strategy.

Responsibilities

  • Own go-to-market plans for assigned product areas, defining positioning, messaging, and launch readiness.
  • Build sales enablement assets including pitch decks, battlecards, talk tracks, and objection handling guides.
  • Partner with Demand Generation to fuel pipeline through campaign messaging, landing pages, and content.
  • Develop differentiated messaging and positioning that turns product features into value propositions.
  • Build competitive intelligence and counter-positioning to shape sales strategy and win deals.
  • Map persona-led messaging to each stage of the new-customer buyer journey.
  • Use voice of customer, win-loss data, Salesforce, and Gong to inform marketing and product strategy.
  • Define success criteria and report on the impact of work on pipeline, conversion, and revenue.
View Full Description & ApplyYou'll be redirected to the employer's site
We are targeting a base salary of $89,441 - $119,255. The full base pay range for this position in our compensation architecture is $89,441 - $149,069.
Apply Now