Principal Product Marketing Manager, Competitive
New
United StatesFull-TimePrincipal
Salary$165,000 - $195,000 a year
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Job Details
- Required Skills
- Data AnalysisCross-functional Team LeadershipMarket Research
Requirements
- Strategic and forward-looking, with the ability to anticipate market shifts and translate insights into actionable recommendations.
- Naturally curious about customers, competitors, and emerging technologies.
- Proven experience as an influential leader who builds alignment and drives outcomes across organizations.
- Exceptional storyteller and communicator capable of equipping executive leaders, sellers, and marketers with compelling narratives.
- Ability to operate in ambiguity while balancing long-term strategic thinking with rapid execution.
- Passionate about creating competitive advantages that translate into revenue growth.
- Subject matter expertise in competitive dynamics, buyer priorities, and AI innovation.
Responsibilities
- Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations.
- Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs.
- Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation.
- Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness.
- Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities.
- Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning.
- Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy.
- Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence.
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