- Execute paid advertising campaigns across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels
- Proactively identify and recommend specific acquisition improvements and channel optimizations based on performance analysis
- Contribute to retention and engagement initiatives through channel execution and lifecycle insights
- Identify growth experiments, conversion opportunities, and user acquisition improvements in partnership with product and analytics teams
- Analyze campaign performance, including CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics
- Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions
- Build and maintain testing frameworks for paid ads, creative, landing pages, and offers
- Support a high-velocity growth culture through structured experimentation, clear reporting, and disciplined execution
- Manage multiple projects simultaneously, making informed tradeoffs and escalating risks to your manager as needed