Lead Product Adoption Strategist, Mid-Market
New
R
RedditDigital Advertising
Remote - United StatesFull-TimeLead
Salary$182,000 — $254,800 USD
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Job Details
- Experience
- 7+ years of experience
- Required Skills
- SalesforceAccount ManagementGoogle Workspace
Requirements
- 7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries.
- Strong background in product adoption, account management, GTM strategy, and sales strategy.
- Deep understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations.
- Proven ability to work effectively with cross-functional partner teams.
- Proficiency in Google Suite and Salesforce.
- Strong written and verbal communication skills.
- Excellent program and project management skills with ability to prioritize multiple initiatives.
- Passion for understanding client needs and delivering success-driven solutions.
Responsibilities
- Lead efforts to scale the adoption of Reddit's lower funnel ads products to increase advertiser engagement.
- Develop and manage programs to support product adoption across Mid-Market advertisers and sales teams in North America.
- Identify critical insights and themes across managed verticals to provide actionable recommendations for Sales, PMM, and Product teams.
- Work with top opportunity advertisers to activate and grow strategic product opportunities.
- Equip sales teams with knowledge, training, collateral, and market insights for effective ad product implementation.
- Advocate for advertiser needs and identify product gaps to inform ongoing development.
- Leverage automation tools to build reporting outputs and maintain consistent communication with Sales leadership.
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