- Use research, community feedback, data, and market insights to identify redditor and moderator needs and inform audience segments, product recommendations, and go-to-market priorities.
- Own positioning, messaging, launch goals, and activation plans for Trust and Safety products, tailoring strategies to different communities and audiences.
- Explain how products address spam, coordinated manipulation, and harmful behavior, including their benefits, limitations, and trade-offs.
- Lead cross-functional launches, including beta programs, community announcements, educational content, and multichannel campaigns.
- Create resources that help redditors and moderators understand safety changes and use relevant tools.
- Bring community questions and feedback into product planning and explain how platform protections and community moderation work together.
- Partner with Product, Engineering, Safety, Policy, User Research, Data Science, Community, and Communications teams.
- Define and track audience understanding, product adoption, and campaign effectiveness; use results and feedback to improve messaging and launch plans.