Lead Specialist, Audience Development & Fundraising
New
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Wikimedia FoundationNon-profit, Fundraising
Please note that we are currently able to hire in the following: US States: Arizona, California, Colorado, Connecticut, District of Columbia*, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico*, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming (*US Territory or Federal District). Countries: Brazil, Canada, Colombia, France, Germany, Ghana, India, Indonesia, Italy, Kenya*, Mexico, Morocco, Netherlands, Poland, Singapore*, South Africa, Spain, Switzerland and the United Kingdom.ContractLead
Salary118,361 - 182,658 USD per year
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Job Details
- Required Skills
- Project ManagementData AnalysisDigital Marketing
Requirements
- Proven experience managing and analyzing individual giving programs, balancing acquisition and retention.
- Experience with detailed audience segmentation, data analysis, and managing complex donor journeys.
- Comfortable using donor KPI metrics to drive strategic decisions.
- Experience managing external fundraising agencies to execute marketing and development plans.
- Experience launching and managing paid acquisition and lead generation campaigns across multiple channels.
- Deep proficiency in donor retention, mid-level upgrade strategies, and individual donation management.
- In-depth knowledge of the charity sector and global fundraising market trends.
- Understanding of tax-smart giving vehicles, such as Donor-Advised Funds (DAFs).
- Strong organizational and project management skills.
- Excellent communication and collaboration skills.
Responsibilities
- Coordinate robust donor acquisition initiatives through digital outreach and multi-channel direct response.
- Lead 360-degree portfolio initiatives to maximize lifetime value and balance attrition reduction.
- Design tailored donor journeys to support lead generation, conversion, and retention.
- Develop upgrade and cross-sell strategies to increase donor lifetime value.
- Oversee end-to-end campaign implementation, including data selection and segmentation.
- Monitor KPIs, produce reports, and adjust tactics to meet revenue and volume targets.
- Collaborate on donor research initiatives like user testing, surveys, and focus groups.
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