Partner Channel Sales Director

New
Based in the United States, Eastern Time Zone business hoursFull-TimeDirector
Salary not disclosed
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Job Details

Experience
8+ years
Required Skills
AWSBusiness DevelopmentGCPSalesforceSnowflakeDatabricks

Requirements

  • 8+ years of experience in channel sales, partner management, business development, or related leadership roles.
  • Proven success building and scaling partner ecosystems that generate measurable revenue growth.
  • Strong understanding of channel models, including VARs, MSPs, strategic alliances, OEM partnerships, and technology ecosystems.
  • Experience designing and executing partner programs, incentives, enablement strategies, and joint go-to-market initiatives.
  • Demonstrated ability to collaborate effectively across sales, marketing, and cross-functional business teams.
  • Strong negotiation, communication, presentation, and relationship management skills.
  • Experience managing complex partner relationships and driving alignment across multiple stakeholders.
  • Data-driven approach with experience using CRM and partner management platforms such as Salesforce or PRM tools.
  • Ability to operate strategically while maintaining a hands-on approach in building processes and programs from the ground up.
  • Experience working with major technology ecosystems such as AWS, Snowflake, Databricks, Google Cloud, Microsoft, Salesforce, Anthropic, or OpenAI.

Responsibilities

  • Develop and execute a comprehensive partner channel strategy aligned with revenue goals and broader go-to-market objectives.
  • Build, scale, and manage partner programs, including incentive structures, partner tiers, performance frameworks, and engagement models.
  • Identify, recruit, onboard, and enable strategic partners, including resellers, integrators, alliance partners, and technology ecosystem participants.
  • Establish strong relationships with key partners and drive collaboration opportunities that generate pipeline and revenue growth.
  • Work closely with sales leadership to integrate partner-driven opportunities into forecasting, pipeline development, and revenue planning.
  • Collaborate with marketing teams to create joint campaigns, demand generation initiatives, and co-branded programs.
  • Lead partner enablement activities, including training, certifications, sales resources, and playbook development.
  • Negotiate partnership agreements and manage ongoing relationships to maximize long-term value.
  • Monitor industry trends, competitive landscapes, and ecosystem opportunities to continuously improve channel strategy.
  • Define and track key performance indicators such as partner revenue contribution, pipeline impact, engagement levels, and return on investment.
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