- Take ownership of marketing strategies and campaigns for established and new product lines.
- Lead competitive intelligence and Voice of the Customer (VOC) initiatives to identify growth opportunities.
- Develop high-impact marketing assets including website copy, one-pagers, slide decks, and videos.
- Partner with Sales Enablement and Revenue Operations to support sales conversations through playbooks and competitive briefs.
- Collaborate with internal SMEs to translate complex technical features into customer-facing value propositions.
- Maintain and optimize sales enablement assets to ensure messaging accuracy and effectiveness.
Project ManagementSaaS