- Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects.
- Analyze customer journeys, engagement patterns, conversion funnels, and page-level performance.
- Design, monitor, and evaluate A/B tests and other web experiments.
- Use web analytics and behavioral analytics platforms to investigate usability, engagement, and conversion behavior.
- Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends.
- Translate loosely defined stakeholder questions into structured analytical plans.
- Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics.
- Develop dashboards, data summaries, and written recommendations that make complex findings accessible to leadership.
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