- Engineer the Marketing Infrastructure: Lead the people, processes, and technical architecture of our marketing stack, acting as the "Technical Product Owner" for our tools.
- Systems-Led Campaign Execution: Oversee the technical execution of marketing campaigns and ad-hoc business requests, translating marketing requirements into robust technical specifications.
- Architect Complex Automations: Drive the implementation of sophisticated, AI-enhanced automation strategies.
- Data & AI Strategy: Manage the marketing data in our database infrastructure (Databricks) to build custom tables, deep-dive dashboards, and predictive AI workflows.
- Full-Lifecycle Calibration: Own and continuously optimize the technical lead lifecycle - from enrichment and privacy governance to complex scoring models, automated routing, and conversion rate optimization.
- Cross-Functional Technical Liaison: Partner with Performance Marketing, Product, and Sales Ops to build a unified view of the customer.
- Compliance & Governance: Act as the guardian of our data, ensuring all tools and processes exceed Infosec policies and global communication standards.
- Roadmap & Sprint Leadership: Drive the MarkOps roadmap using agile methodologies, leading sprint planning and participating in annual goal-setting.
AgileArtificial IntelligenceSalesforce+1 more