Director, Insights & Analytics
New
H
Highwire Strategic Communications
We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.Full-TimeDirector
Salary110,000 - 135,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Microsoft ExcelReportingMarket ResearchData analyticsPowerPoint
Requirements
- Bachelor’s degree or equivalent professional experience in analytics, insights, research, measurement, or a related field.
- 7+ years of experience in measurement, analytics, research, or insights roles, within a communications, PR, or marketing agency environment.
- Proven ability to translate complex data and research into actionable insights and strategic recommendations.
- Strong experience with secondary research, measurement frameworks, and analytics platforms.
- Excellent writing and presentation skills with the ability to communicate insights clearly to client and internal audiences.
- Experience developing dashboards, reports, and performance measurement frameworks.
- Strong proficiency in Excel and PowerPoint.
- Ability to translate business challenges into research questions and measurement strategies.
- Experience collaborating across client services, digital, creative, and data teams.
- Familiarity with data analytics technology stacks; exposure to AI/ML for deeper insights.
- Experience mentoring junior team members is preferred.
- Experience in B2B communications across technology, cybersecurity, healthcare, financial services, or professional services sectors preferred.
Responsibilities
- Lead the development and execution of measurement and insights strategies across client programs, ensuring alignment with business objectives.
- Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations.
- Conduct secondary research and synthesize findings into clear insights, strategic recommendations, and compelling client narratives.
- Partner with account strategic communications, creative, social, content, and digital teams to integrate insights into campaign strategy and execution.
- Build and maintain agency measurement frameworks, methodologies, and proprietary datasets.
- Develop reports, dashboards, and presentations that communicate performance metrics, KPIs, ROI, and campaign impact.
- Serve as a client-facing insights expert, translating complex methodologies and findings into accessible recommendations.
- Stay current on emerging analytics, measurement, research, and AI-driven methodologies to enhance agency capabilities.
- Support internal data literacy through training, knowledge sharing, and best practice development.
- Mentor junior team members as the insights function continues to grow.
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