- Lead the growth and performance of integrated marketing programs across priority client accounts.
- Build, scale, and oversee Highwire’s integrated marketing function, including defining offerings and developing capabilities.
- Partner with the EVP, Integrated Solutions to productize integrated solutions and drive adoption.
- Establish operational frameworks, processes, and tools to enable effective collaboration and delivery.
- Drive new business growth by identifying opportunities and contributing to pitches.
- Serve as a senior strategic advisor to clients, connecting brand, communications, and business objectives.
- Lead collaboration across strategy, creative, insights, PR, social, paid, and account teams.
- Own the operational performance, profitability, and effectiveness of integrated marketing initiatives.
Business DevelopmentDigital MarketingData analytics