- Set channel strategy, goals, and the integrated marketing calendar in line with VP priorities and sector GTM plans.
- Manage channel programs and launches from brief to delivery, tracking timelines, dependencies, owners, review cycles, hours, and deliverables.
- Set organic social strategy and editorial calendars, write priority content, and establish community engagement guidelines and escalation paths.
- Own HubSpot marketing automation architecture, including workflows, email sequences, lists, forms, and landing pages.
- Design lifecycle, nurture, re-engagement, and post-event programs, and build lead segmentation, scoring, and lifecycle stage definitions.
- Own online events end to end, from topic planning and speaker coordination through production, live moderation, and post-event follow-up.
- Align paid amplification with social, event, and nurture programs, including audience segments, creative inputs, timing, and tracking standards.
- Build and maintain HubSpot and GA4 dashboards connecting channel activity to pipeline and revenue attribution.
- Set channel KPIs and benchmarks, and deliver monthly performance reporting and optimization recommendations to the VP of Marketing.
Project Management