Lifecycle Marketing Manager
New
T
Tiny HealthHealth & Wellness
Location: United States. Secondary Locations: Canada. Workplace: Remote, 9 am - 6 pm CSTFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3–7 years
- Required Skills
- Data AnalysisShopify
Requirements
- 3–7 years of lifecycle, CRM, or email marketing experience at a DTC, subscription, or consumer health brand.
- Hands-on Klaviyo experience or similar email platform (flows, segments, campaigns).
- Familiarity with Shopify and Recharge or comparable e-commerce and subscription platforms.
- Experience building and optimizing lifecycle programs for multiple distinct audiences.
- Strong strategic instincts paired with execution skills.
- Understanding of the full customer funnel and connection to acquisition and revenue.
- Strong written communication skills for email copy and briefs.
- Data-driven mindset with the ability to pull data, build reports, and translate numbers into decisions.
- Highly organized, self-directed, and capable of managing competing priorities.
- Proven experience managing or directing external agencies.
Responsibilities
- Build and evolve end-to-end lifecycle strategy across the customer journey from activation through retention.
- Develop and maintain segmentation frameworks for various product lines and audiences.
- Manage end-to-end lifecycle flows, campaigns, and transactional sequences in Klaviyo.
- Leverage Shopify and Recharge data to optimize subscription lifecycle programs and churn mitigation.
- Build and launch a lifecycle performance dashboard to track KPIs and provide strategic recommendations.
- Design and optimize welcome sequences and member journeys to increase product usage and retention.
- Serve as the internal owner of the lifecycle agency relationship, setting direction and ensuring brand consistency.
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