Lifecycle Marketing Manager
United StatesFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
- Required Skills
- Data AnalysisCRMA/B testingHubSpot
Requirements
- 8+ years of experience in lifecycle, CRM, or retention marketing, including owning lifecycle strategy and execution end-to-end.
- Bachelor's degree, or equivalent practical experience.
- Hands-on experience with a modern lifecycle marketing platform (e.g., Iterable, Braze, Hubspot, Customer.io, or similar).
- Demonstrated experience building multi-channel journeys across email, SMS, push, and in-app, including segmentation, automation, personalization, and triggered messaging.
- Strong analytical skills; comfortable pulling and interpreting data, building reports, and using results to drive decisions.
- Excellent writing skills, with the ability to craft channel-appropriate copy that converts while staying on-brand.
- Experience marketing to both consumer and business audiences (B2C and B2B), ideally in a marketplace.
- Demonstrated AI fluency, with the ability to build and direct AI-driven workflows and agents that run lifecycle programs at scale.
- Ability to work independently while building alignment across multiple teams and stakeholders.
Responsibilities
- Develop and own the end-to-end lifecycle marketing strategy and roadmap, spanning onboarding, activation, engagement, retention, and re-engagement.
- Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app) that move users through their journey.
- Design journeys segmented by persona, account stage, and engagement level; partner with Sales to support lead scoring, routing, hand-offs, and re-engagement.
- Own a rigorous experimentation roadmap: design and run A/B tests, analyze results, and optimize programs against clear success metrics.
- Drive campaign automation and personalization, using audience and behavioral insights to build and improve always-on programs.
- Write clear, on-brand, conversion-focused copy across channels, and maintain a consistent voice.
- Report on lifecycle program and channel performance, translating results into insights and recommendations for leadership.
- Partner with Product, Data, and Engineering to improve event tracking, data quality, and the infrastructure that powers lifecycle messaging.
View Full Description & ApplyYou'll be redirected to the employer's site
