- Own the end-to-end digital user journey across websites, mobile apps, and member portals.
- Advocate for accessible, inclusive, and user-first design principles.
- Oversee web content management systems and digital reputation touchpoints.
- Maintain site uptime and monitoring, minimize critical incidents, and drive fast resolution.
- Track KPIs using tools like Google Analytics and run CRO A/B tests to improve engagement.
- Ensure digital pathways respect health data privacy standards like HIPAA and PIPEDA.
- Manage the platform migration from Webflow to a code-based stack.
- Partner with marketing, IT, clinical operations, and product teams to roll out new features.
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