- Own the strategy, infrastructure, and best practices for lifecycle programs across email, SMS, push, and in-app channels.
- Develop and execute comprehensive campaigns and automations based on segmentation and event-triggered data.
- Analyze and report on lifecycle metrics such as deliverability, open rates, CTR, and revenue to drive actionable insights.
- Coordinate sprint planning, roadmap management, and backlog prioritization to ensure timely delivery of team goals.
- Collaborate with data, product, finance, and engineering teams to align on requirements and priorities.
- Lead, mentor, and grow the lifecycle management team.
Project ManagementSQLData Analysis+2 more