- Discover, test, and scale user acquisition channels, balancing volume with LTV/CAC
- Formulate digital strategy through data-driven judgments and channel best practices
- Develop a strong optimization and testing pipeline
- Collaborate and work closely with internal and external stakeholders to meet business needs
- Actively collaborate with the product team to explore new opportunities
- Play an active role in budgeting and forecasting, ensuring acceptable CP and EBITDA levels
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