Sr. Lifecycle Marketing Specialist
New
United StatesFull-TimeSenior
Salary$91,000 - $144,000 a year
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Job Details
- Experience
- 5+ years
- Required Skills
- HTMLCSSRESTful APIsJSONA/B testing
Requirements
- 5+ years of experience in lifecycle marketing with hands-on campaign execution.
- Bachelor's degree.
- Experience in email, push notifications, and in-app messaging.
- Expert-level HTML/CSS for email (fluid/hybrid frameworks, dark mode).
- Experience building journeys with marketing automation platforms (e.g., Iterable, Braze, SFMC, Marketo).
- Autonomous cross-client QA and troubleshooting via Litmus or EoA.
- Knowledge of A/B testing and translation of test designs into campaign journeys.
- Working knowledge of API events and webhooks.
- Solid understanding of JSON data structures and templating languages.
- Ability to work independently with minimal supervision.
Responsibilities
- Manage daily campaign tasks and launch campaigns based on content calendar.
- Design multi-channel journeys in Iterable using experiments, conditional splits, and API event payloads.
- Code and QA emails within templates using Iterable snippets and handlebar logic.
- Collaborate with marketing and product analytics teams to assess results and identify optimization opportunities.
- Work with legal and compliance teams to ensure marketing content meets industry policies.
- Collaborate with technical resources to QA API event JSON payloads and outbound webhooks.
- Monitor campaign send counts and performance metrics.
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