- Develop campaign plans based on client goals, target audiences, and budget allocations.
- Build, launch, and manage paid advertising campaigns primarily across Meta platforms.
- Monitor campaign performance daily and make data-driven optimization decisions.
- Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality.
- Scale successful campaigns while maintaining efficiency and profitability.
- Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences.
- Troubleshoot tracking, attribution, conversion, and pixel-related issues.
- Present campaign performance insights and recommendations to internal stakeholders and clients.
Microsoft Power BITableauLead Generation+1 more