- Design and produce ad creative for paid social and digital campaigns (static, light motion, variations).
- Collaborate with media buyers and strategists to translate campaign goals into creative concepts.
- Iterate on ad creatives based on performance data (CTR, CPL, CPA, etc.).
- Use tools like Claude (and other AI platforms) to generate concepts, copy variations, and creative angles.
- Develop multiple variations of creative to support testing frameworks and campaign scaling.
- Assist in organizing and maintaining creative libraries and testing learnings.
- Stay on top of creative trends across Meta, TikTok, and other digital platforms.
Adobe Creative SuiteFigmaGraphic Design+3 more