Performance Marketing Specialist
New
This is a fully remote position for candidates worldwide.Full-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisA/B testing
Requirements
- Practical experience with Meta Ads and/or Google Ads
- Thorough understanding of Performance Marketing and the digital advertising ecosystem
- Ability to read and understand data; analyze and make optimal decisions based on actual performance
- Proficient in basic tracking and analytics tools
- Ability to work independently in a remote environment
- Strong time management and communication skills
- Proactive, responsible, and long-term career-oriented
- Experience in large advertising budgets or international markets is preferred
Responsibilities
- Build and implement advertising campaigns on Meta Ads and Google Ads
- Monitor and optimize performance metrics such as CTR, CPC, CPM, CPA, ROAS, and Conversion Rate
- Set up Pixel, Conversion API, Google Tag Manager, and related tracking systems
- Analyze advertising data, user behavior, and market trends to optimize campaign effectiveness
- Build audience targeting, remarketing funnels, and appropriate advertising strategies for each project
- Conduct A/B testing of ad content, audience segmentation, and landing pages
- Collaborate with the Creative & Content team to develop high-conversion campaigns
- Manage advertising budgets and optimize performance based on growth targets
- Prepare periodic reports and propose solutions to improve advertising effectiveness
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