Performance Marketing Manager

New

GermanyFull-TimeManager

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Bachelor's degree in Marketing, Business, Analytics, or a related field.
At least 5 years of hands-on experience in performance marketing with significant ownership of paid search and user acquisition campaigns.
Proven experience managing six- or seven-figure monthly advertising budgets and successfully scaling high-growth products.
Deep expertise in Google Ads with a track record of campaign optimization.
Strong experience with mobile marketing measurement platforms such as AppsFlyer or equivalent.
Proficiency with Google Analytics 4, Google Tag Manager, Tableau, and campaign reporting tools.
Strong understanding of attribution models, incrementality testing, conversion tracking, and mobile measurement methodologies.
Experience managing Apple Search Ads (strongly preferred).
Experience working within regulated industries such as fintech, financial services, payments, or cryptocurrency (highly desirable).
Familiarity with Meta Ads, TikTok Ads, Reddit Ads, or Microsoft Ads (considered an advantage).
Google Ads certifications (preferred).

Own the execution, optimization, and scaling of paid acquisition campaigns across Google Ads (Search, Performance Max, Display, YouTube, App Campaigns).
Manage and optimize Apple Search Ads campaigns to drive high-quality mobile app user acquisition.
Monitor campaign performance using metrics such as CAC, CPA, ROAS, LTV, conversion rates, and user quality.
Design, execute, and analyze A/B tests across audiences, creatives, bidding strategies, and landing pages.
Build performance dashboards and deliver actionable insights using business intelligence tools.
Manage substantial advertising budgets while ensuring efficient allocation of spend.
Collaborate with cross-functional teams to enhance attribution, measurement frameworks, and user conversion funnels.

View Full Description & ApplyYou'll be redirected to the employer's site