Director Integrated & Field Marketing

New

RemoteFull-TimeDirector

Salary130,000 - 160,000 USD per year

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Job Details

8+ years of marketing experience with expertise in brand, field, local marketing, partnerships, and PR.
Proven experience building marketing programs for physical locations across multiple units or markets.
Strong experience managing launch campaigns, openings, events, activations, and PR initiatives.
Excellent project management skills with the ability to lead multiple workstreams.
Strong communication and relationship-building skills for working with venue teams, executives, and agencies.
Strong creative instincts to generate attention and local relevance.
Analytical mindset for measuring performance and using data to refine future programming.
Prior experience in multi-unit hospitality, entertainment, restaurant, or consumer experiential brands is strongly preferred.
Ability to work as a self-starter in ambiguous environments.
Team-first mentality with a willingness to lead by example.

Build and own the seasonal and tentpole campaign strategy to connect brand storytelling throughout the year.
Manage execution at the venue level while ensuring alignment across social and lifecycle channels.
Develop marketing playbooks, tools, and programs to drive awareness and traffic for each venue.
Partner with operations and venue leaders to ensure marketing efforts are data-driven and tied to business goals.
Lead marketing and PR for new venue openings from pre-launch through post-open momentum.
Execute repeatable opening playbooks covering partnerships, media, influencers, and community engagement.
Partner with culinary and beverage teams to maximize restaurant programming through marketing and PR.
Lead company PR strategy, developing messaging and materials to earn meaningful media coverage.

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