- Define and execute LinkedIn and broader social strategy across brand, clinical, scientific, and commercial narratives.
- Build and operationalize an employee advocacy program for executives, scientists, and commercial leaders.
- Design a scalable content system to capture and package insights from internal teams into thought leadership.
- Produce high-quality content, including shooting and editing short-form video for platforms like LinkedIn, Reels, and TikTok.
- Manage relationships with external agencies and freelance partners to ensure consistent brand voice.
- Collaborate cross-functionally with Commercial, Science, Marketing, and Creative teams to align strategies.