Growth Marketing Manager
New
W
WellTheoryDigital Health
Remote - USFull-TimeMiddle
Salary$120,000 - $135,000
Apply NowOpens the employer's application page
Job Details
- Required Skills
- Project ManagementData AnalysisA/B testingAsana
Requirements
- Deep expertise in owning email and/or direct mail programs end-to-end.
- Proven experience driving strategy, testing, and measurable performance improvements.
- Ability to diagnose funnels, form theses, and build actionable plans.
- Experience bridging data insights with creative execution.
- Demonstrated ability to work autonomously and manage priorities in a fast-moving environment.
- Strong project management instincts with proactive communication skills.
- Experience communicating with clarity and confidence for client and leadership presentations.
- Proficiency in utilizing AI tools to streamline operations and enhance productivity.
Responsibilities
- Own the strategy and optimization of email and direct mail programs.
- Drive performance through segmentation, personalization, creative testing, and sequencing improvements.
- Design and execute structured experiments with clear hypotheses, baselines, and KPIs.
- Analyze the end-to-end enrollment funnel to identify and execute on optimization opportunities.
- Integrate offline and online channel strategies into a cohesive member journey.
- Partner with employer and health plan clients to support member enrollment.
- Present performance insights and recommendations to senior leadership.
View Full Description & ApplyYou'll be redirected to the employer's site
