Sr. Manager, Events & Field Marketing
New
Remote / TorontoFull-TimeManager
Salary$100,000 - $140,000 a year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementSalesforceBudget managementHubSpot
Requirements
- 5+ years of experience in event marketing, field marketing, or integrated demand generation.
- Proven success building field marketing programs that generate measurable pipeline and revenue impact.
- Experience planning and executing conferences, executive events, webinars, customer events, and virtual experiences from strategy through execution.
- Strong understanding of demand generation and how events contribute to integrated marketing campaigns.
- Experience partnering closely with Sales and Business Development to drive meetings, pipeline, and account engagement.
- Proven ability to forecast, measure, and communicate event performance using pipeline, opportunity, and ROI metrics.
- Exceptional project management and cross-functional leadership skills with the ability to influence stakeholders across Marketing and Sales.
- Strong executive presence and experience presenting recommendations and business results to senior leadership.
- Highly analytical with the ability to make investment decisions based on data and business outcomes.
- Experience managing large event budgets and optimizing investments based on performance.
- Self-starter with excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment.
Responsibilities
- Develop and own a comprehensive field marketing strategy across tradeshows, conferences, executive dinners, roadshows, webinars, partner events, customer events, and CaptivateIQ-hosted experiences.
- Build integrated event campaigns in partnership with Demand Generation, Product Marketing, Digital Marketing, Content, Business Development, and Sales to maximize engagement before, during, and after every event.
- Partner with Sales leadership to identify priority accounts, territories, and event investments that drive meetings, opportunities, and pipeline.
- Evaluate sponsorships, conferences, and field marketing investments based on business impact, target audience alignment, expected pipeline contribution, and ROI.
- Design memorable in-person and virtual experiences that strengthen brand awareness while generating measurable business outcomes.
- Define success metrics and forecast event performance across registrations, meetings, opportunities, pipeline, and revenue influence.
- Establish repeatable operating rhythms for pre-event planning, onsite execution, post-event follow-up, and executive reporting.
- Analyze event performance and communicate business results, insights, recommendations, and future investment strategies to executive leadership.
- Own and manage the annual event budget, continuously optimizing investments based on performance data and business impact.
- Support executive engagement strategies, including speaking opportunities, customer meetings, executive dinners, and strategic account interactions.
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