Sr. Marketing Manager

New

JellyvisionHealthcare Technology

Eligible for work by a remote employee out of AZ, CA, CO, FL, GA, IL, IN, KY, MA, MI, MN, NC, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA or WI.Full-TimeSenior

Salary140,000 - 155,000 USD per year

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Job Details

Experience: 8+ years marketing experience.
Required Skills: Lead GenerationCRMHubSpot

Requirements

8+ years of professional marketing experience.
Exceptional writing and communication skills.
Proven track record in social media marketing, particularly targeting older demographics.
Strong data-driven decision-making and analytical skills.
Demonstrated ability to develop creative and innovative marketing solutions.
Strong business acumen and ability to manage budgets.
Ability to work collaboratively and provide/receive feedback effectively.
Hands-on, roll-up-your-sleeves mentality with experience in a scrappy, entrepreneurial environment.
Familiarity with HubSpot or similar CRM platforms.
Nice to have: Experience in healthcare marketing targeting 60+ demographics.
Nice to have: Experience working with Carriers or FMOs.
Nice to have: Specific knowledge of Medicare products, regulations, and ecosystem.

Responsibilities

Design and own the entire B2C marketing function for the MyALEXHealth product.
Develop and execute a comprehensive demand generation strategy to drive beneficiary engagement.
Own social media strategy, community management, and influencer partnerships.
Manage the website strategy, content creation, and lead generation funnels.
Monitor competitor activity and industry trends to identify gaps and opportunities.
Create various marketing materials including emails, webinars, case studies, and eBooks.
Manage lead tracking and nurturing through HubSpot.
Maintain regulatory compliance for all Medicare marketing initiatives.
Analyze performance data to perform A/B testing and optimize campaign ROI.

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