Sr. Field Marketing & Events Manager
New
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7–10 years of marketing experience, including 4+ years in field or regional marketing roles
- Required Skills
- Project ManagementData AnalysisSalesforceSaaSHubSpot
Requirements
- 7–10 years of marketing experience, including 4+ years in field or regional marketing roles in North America
- Proven success building and scaling field marketing programs that generate measurable pipeline
- Strong expertise in event marketing including trade shows, executive dinners, and hosted experiences
- Experience working closely with Sales teams and supporting shared pipeline or revenue targets
- Strong understanding of demand generation principles and multi-channel campaign execution
- Excellent project management skills with ability to run multiple concurrent initiatives
- Data-driven mindset with strong reporting, attribution, and performance analysis skills
- Experience with tools such as Salesforce, HubSpot or Marketo, and event marketing platforms
- Familiarity with ecommerce, logistics, or SaaS environments
Responsibilities
- Own and execute the North America field marketing calendar, including trade shows, hosted events, dinners, and partner activations
- Identify and prioritize high-ROI event and regional marketing opportunities across key markets and industries
- Manage full event execution including logistics, vendors, booth strategy, staffing, and post-event follow-up
- Build and scale regional demand generation campaigns across digital and partner channels
- Partner with Sales leadership to align field activities with pipeline goals and revenue priorities
- Track, analyze, and report on event and campaign performance, ensuring strong attribution and ROI visibility
- Develop co-marketing initiatives with strategic partners to expand regional reach and pipeline contribution
- Create tight feedback loops between Sales, Product Marketing, and Demand Generation to optimize field strategy
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