Paid Media Marketer – E-Commerce
New
H
Hire HangarE-Commerce Marketing
Honduras - Tegucigalpa, Chile - Santiago, South Africa - Johannesburg, Peru - Lima, Argentina - Buenos Aires, Panama - Panama City, South Africa - Cape Town, Mexico - Mexico City, US Time Zones (EST–PST)ContractMiddle
Salary1,500 - 2,000 USD per month
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisGoogle AnalyticsAsana
Requirements
- Proven experience managing TikTok Ads campaigns in an e-commerce environment.
- Hands-on experience with TikTok Shop, including product catalogue setup and affiliate coordination.
- Solid experience running Meta Ads (Facebook & Instagram) for e-commerce brands.
- Strong understanding of paid social funnels, retargeting strategies, and audience segmentation.
- Analytical proficiency with data-driven decision making based on performance metrics.
- Experience managing advertising budgets of significant scale with accountability for ROAS and CAC.
- Strong written English communication skills.
- Must have prior remote work experience with US or UK-based companies.
- Proficiency with remote collaboration tools like Slack, Zoom, Google Workspace, and Asana.
Responsibilities
- Plan, build, and manage paid media campaigns across TikTok Ads and Meta Ads with a primary focus on TikTok.
- Set up, optimize, and scale TikTok Shop campaigns including product-linked ads and shoppable content strategy.
- Develop and test ad creatives in collaboration with creative teams, focusing on UGC-style content and short-form video.
- Monitor and manage campaign budgets, bids, and placements to maximize ROAS and minimize CAC.
- Conduct ongoing A/B testing of creatives, copy, audiences, and landing pages.
- Analyze campaign data to produce regular performance reports with insights and recommendations.
- Stay current on TikTok algorithm updates, ad products, and e-commerce trends.
- Collaborate with the broader marketing team on promotional calendars and product launches.
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