Paid Media & Creative Specialist
New
A
AssistantlyDigital Marketing
Colombia. Argentina. Brazil. Honduras. PanamaFull-TimeMiddle
SalaryCompetitive salary
Apply NowOpens the employer's application page
Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Google AnalyticsA/B testingCanva
Requirements
- 3+ years of paid media experience managing Meta Ads (Facebook/Instagram) for DTC or ecommerce brands.
- Proven track record of ROAS improvement.
- Demonstrated ability to generate diverse, original creative concepts.
- Strong design judgment and ability to direct AI-assisted creative output.
- Experience leading A/B testing initiatives and translating data into strategy.
- Hands-on experience creating or optimizing landing pages.
- Proficiency with Meta Ads Manager, Meta Analytics, and Google Analytics.
- Strong written and verbal English communication skills.
- Detail-oriented and independent operator.
- Genuine passion for cat culture and understanding of the cat-obsessed consumer.
- Portfolio or work samples showing range across hooks, formats, and concepts.
Responsibilities
- Generate original ad creative concepts across multiple distinct angles, hooks, and formats.
- Build ad creatives including static ads, motion, and short-form video using tools like Canva or CapCut.
- Lead structured A/B testing across hooks, messaging, formats, voiceovers, and offers.
- Manage Meta Ads (Facebook/Instagram) daily, including budget allocation, targeting, and campaign monitoring.
- Analyze performance data to identify audience behavior patterns and creative fatigue.
- Optimize campaign-specific landing pages to improve conversion rates.
- Deliver proactive performance reporting on metrics, trends, and recommendations.
View Full Description & ApplyYou'll be redirected to the employer's site
