- Plan, build, and manage paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads.
- Continuously monitor, test, and optimize campaigns to improve performance and ROAS.
- Develop and execute A/B tests on creatives, audiences, copy, and landing pages.
- Analyze campaign data and provide clear, actionable performance reports.
- Manage advertising budgets efficiently to maximize spend efficiency and results.
- Collaborate with creative and content teams to align ad assets with campaign goals.
- Stay current on platform updates, algorithm changes, and industry best practices.
- Identify growth opportunities and proactively recommend strategies to scale performance.
Data AnalysisA/B testingGoogle Workspace+2 more