CRO Specialist
New
P
PairedDTC E-commerce
Argentina. Brazil. Mexico. Uruguay. Colombia. ChileFull-TimeMiddle
SalaryCompetitive salary in USD
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Job Details
- Experience
- 4+ years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 4+ years of dedicated Conversion Rate Optimization (CRO) experience within DTC eCommerce.
- Deep understanding of the DTC customer journey and conversion funnel.
- Proven experience owning an experimentation roadmap from hypothesis through analysis.
- Strong statistical knowledge, including statistical significance, confidence intervals, statistical power, and sample size calculations.
- Hands-on experience with A/B testing platforms such as Intelligems, Convert, and VWO.
- Strong experience with analytics and behavioral tools including Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, and Triple Whale.
- Demonstrated track record of successful CRO experiments with measurable business impact.
- Excellent analytical thinking and problem-solving skills.
- Outstanding written communication and documentation abilities.
- Comfortable working independently in a fast-paced remote environment.
Responsibilities
- Own the entire experimentation roadmap from ideation through implementation and analysis.
- Build and maintain a prioritized hypothesis backlog based on business impact and opportunity.
- Design statistically valid A/B and multivariate tests.
- Prioritize experimentation efforts across Product Detail Pages, Landing Pages, Cart, Checkout, and Post-purchase experiences.
- Analyze qualitative and quantitative customer behavior data including heatmaps, session recordings, and funnel analysis.
- Write detailed experiment specifications for developers.
- Interpret experiment results using sound statistical methodologies and document learnings.
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