Senior Growth Marketer, AI Connectors
New
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HubSpotAI Customer Platform
Location: Remote - USAFull-TimeSenior
Salary94,800 - 142,200 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisSEOStakeholder management
Requirements
- 5+ years of experience in growth marketing, content strategy, demand generation, SEO, AEO, or related acquisition-focused marketing roles.
- Proven experience building and executing growth programs that drive measurable customer acquisition, activation, or revenue outcomes.
- Strong understanding of SEO, Answer Engine Optimization (AEO), and AI search.
- Experience developing content strategies that improve discoverability, authority, and customer acquisition.
- Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies.
- Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models.
- Experience working cross-functionally with Product, Engineering, Partnerships, and Marketing teams to launch and scale growth initiatives.
- Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans.
- Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams.
- Ability to thrive in ambiguity and build scalable programs where established playbooks do not yet exist.
Responsibilities
- Develop and execute the growth strategy for HubSpot's AI connector portfolio to drive awareness, adoption, and customer acquisition across AI platforms such as ChatGPT, Gemini, and future connector ecosystems.
- Own activation and onboarding programs that help customers discovered through AI channels realize value quickly and successfully adopt HubSpot.
- Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new connector capabilities and coordinate go-to-market initiatives.
- Develop and scale AEO and content strategies that strengthen HubSpot's authority across AI ecosystems.
- Identify, test, and scale distribution strategies across web content, affiliate programs, partner ecosystems, and marketplaces.
- Design and execute experiments that improve discoverability, engagement, and conversion across AI-driven acquisition channels.
- Establish scalable measurement frameworks for AI-native acquisition channels.
- Monitor competitor activity, platform changes, and AI ecosystem trends to identify new growth opportunities.
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