Product Marketing Associate / Senior Product Marketing Associate (Yayz)
New
F
FIRYMobile Gaming
Remote, USAFull-TimeMiddle
SalaryTotal Starting Compensation including Base + Bonus: $120,114
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Job Details
- Experience
- 1–3 years (Associate) or 3–5 years (Senior Associate)
- Required Skills
- Data AnalysisGoogle AnalyticsTableauCRMA/B testing
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years (Associate) or 3–5 years (Senior Associate) of professional experience.
- Experience in mobile gaming, sweepstakes, social casino, or consumer app marketing.
- Proficiency with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze).
- Experience with analytics tools such as Google Analytics, Tableau, or AppsFlyer.
- Proven experience with A/B testing and data-driven decision-making.
- Ability to work effectively across cross-functional teams including Product, Analytics, and Legal.
- Strong attention to detail and ability to maintain operational excellence.
- LiveOps experience is considered a strong plus.
- Familiarity with sweepstakes mechanics and promotional compliance requirements is a strong plus.
Responsibilities
- Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns across email, push notifications, and in-app channels.
- Develop limited-time sweepstakes offers, prize-based promotions, and seasonal events to drive coin purchases and player activity.
- Maintain the campaign calendar to ensure timely, error-free, and compliant execution of all events.
- Analyze campaign data to optimize engagement and monetization mechanics through data-driven recommendations.
- Execute A/B tests on campaign mechanics and prize structures to improve key performance metrics.
- Collaborate with Product, Analytics, Design, and Legal teams to ensure campaign accuracy and regulatory adherence.
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