- Build, maintain, and continuously improve AI-powered copy workflows that scale the team's output without sacrificing quality.
- Develop and refine prompt libraries, brand voice guidelines, and training inputs that teach AI tools to write the way Branch writes.
- Own the QA process for AI-generated copy: reviewing outputs, identifying gaps, and retraining systems when quality slips.
- Stay current on AI tooling and bring a point of view on what is worth adopting and what is not.
- Write clear, on-brand copy across all formats including emails, direct mail, OOH, B2B pitch materials, social, web, tooltips, and video scripts.
- Bring the brand voice to life consistently across every touchpoint and audience.
- Work within regulatory constraints.
- Work closely with designers, content strategists, and marketers to deliver copy.
- Contribute to building a scalable creative operation.
FigmaQuality AssurancePrompt Engineering