Retention Marketing Account Manager
New
Z
Zen DenCannabis Marketing
VT, USFull-TimeMiddle
SalaryAt least 60,000 USD per year
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Job Details
- Experience
- 2+ years
- Required Skills
- Data Analysis
Requirements
- 2+ years of experience in email, SMS, or loyalty marketing, ideally in an agency or startup environment.
- Strong client-facing communication skills — you're organized, clear, and empathetic.
- Hands-on experience with retention tools like Alpine IQ, Klaviyo, Mailchimp, Happy Cabbage, or similar.
- Ability to balance big-picture thinking with detailed execution.
- A self-starter mindset with a desire to lead and grow with a team.
- Familiarity with the cannabis industry is a plus, but not required.
Responsibilities
- Develop and execute retention marketing strategies across email, SMS, and loyalty platforms for cannabis retail clients.
- Create, implement, and manage automated and custom weekly marketing campaigns.
- Collaborate with clients to gather assets, campaign briefs, requirements, and feedback in weekly meetings.
- Design and optimize campaign templates for performance and engagement.
- Track, analyze, and report on campaign performance metrics, using data to inform strategy.
- Ensure campaigns align with clients’ brand voice and goals.
- Work cross-functionally with internal marketing teams to ensure cohesive campaign integration.
- Stay current with retention marketing trends and best practices, particularly within the cannabis retail space.
- Help build out internal processes and documentation to scale retention marketing efforts.
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