Retention and Lifecycle Marketing Manager
New
E
ezCater, IncFood Tech
Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and officeFull-TimeManager
Salary$98,000–$132,000 annually
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Job Details
- Experience
- 5-8+ years
- Required Skills
- Data Analysis
Requirements
- 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention.
- Proven experience generating measurable business outcomes via lifecycle marketing.
- Deep expertise in leveraging data from various sources to optimize tactics and drive incremental results.
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
- Highly skilled at strategic thinking, planning and execution.
- Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms.
- B2B2C/B2C e-commerce or marketplace experience is strongly preferred.
- Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events.
Responsibilities
- Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
- Design and continuously optimize customer onboarding flows that accelerate adoption for new customers.
- Identify new activation milestones and build campaigns that reliably move users to them.
- Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace.
- Analyze data from reporting dashboards and customer insights to enhance touchpoints and conversion rates.
- Partner with the growth acquisition team to increase retention using paid media.
- Utilize segmentation techniques to customize communications.
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