Staff Lifecycle Marketing Manager
New
G
GitLabB2B SaaS technology
GitLab hires new team members in countries around the world. All of our roles are remoteFull-TimeSenior
Salary139,200 - 235,200 USD per year
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Job Details
- Experience
- 7+ years experience
- Required Skills
- Data AnalysisHTMLCSSCRM
Requirements
- 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company.
- Experience targeting enterprise IT buyer and software developer customer personas.
- Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns.
- Expertise in Marketo for marketing automation, including audience segmentation, email templates, and dynamic content.
- Experience using campaign and funnel performance data to identify opportunities and improve results.
- Working knowledge of HTML and CSS for email design and troubleshooting.
- Strong internal communication and cross-functional coordination skills.
- High attention to detail across audience logic, segmentation, QA, localization, and reporting.
Responsibilities
- Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content.
- Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch.
- Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns.
- Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging.
- Use data-driven insights to review and refine campaigns and communicate performance results.
- Act as an email marketing SME and help the team incorporate best practices into planning and execution.
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