Senior Lifecycle Marketing Manager
New
F
FoundHealthcare
Location: RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5–8+ years
- Required Skills
- SQLComplianceCRM
Requirements
- 5–8+ years in Lifecycle / CRM for consumer subscription, healthcare, or fintech.
- Expert Braze proficiency (canvases, Liquid, Connected Content, segmentation, deliverability).
- Proven experience with rigorous experimentation, holdouts, and incrementality testing.
- Strong writing and editing skills with experience briefing designers and copywriters.
- Active use of AI tools for daily workflows.
- Experience working in a regulated environment (MLR/legal review, disclosures).
- Analytical fluency in tools like Amplitude, Sigma, or Looker to diagnose funnels and cohort retention.
- Ability to write SQL or use AI-assisted tools for data analysis.
- High ownership and startup operator mindset.
Responsibilities
- Lead pre-purchase lifecycle strategy including nurture, win-back, and product launch communications.
- Design and manage Braze canvases, segments, and multi-channel campaigns (push/SMS/email).
- Develop and maintain a measurement framework including holdouts and incrementality reads.
- Implement AI-augmented workflows using tools like AirOps, Claude, and ChatGPT to accelerate content production.
- Partner with Product, Clinical, and Brand teams to ensure compliant, on-brand messaging.
- Manage and iterate on post-purchase retention motions, including onboarding and adherence programs.
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