Lifecycle Marketing Manager
New
E
EngineTravel Fintech
Remote - USFull-TimeManager
Salary$105,000 — $120,000 USD
Apply NowOpens the employer's application page
Job Details
- Experience
- 4+ years
- Required Skills
- SQLSalesforceSnowflakeCRMA/B testingLooker
Requirements
- 4+ years of experience in lifecycle, CRM, or growth marketing roles.
- Proven success driving product adoption and retention metrics.
- Strong analytical skills with experience using Looker, Snowflake, or similar tools.
- Proficiency in SQL for audience segmentation and analysis.
- Exceptional copywriting skills for email, in-product messages, and user-facing content.
- Hands-on experience with Customer.io, Iterable, or Braze.
- Experience with Salesforce and Google Analytics.
- Track record of building and running structured A/B tests and iterating based on data.
- Deep understanding of user intent and behavior to design helpful customer journeys.
- Ability to work closely with product teams and influence roadmaps.
Responsibilities
- Design and implement comprehensive lifecycle programs including onboarding, activation, engagement, retention, and advocacy.
- Create data-informed user journeys that guide customers from signup through power user adoption.
- Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies.
- Partner with Product Managers to align lifecycle programs with product priorities and feature releases.
- Independently build and launch lifecycle campaigns in Customer.io or similar platforms.
- Use Looker and Snowflake to create audience segments, analyze cohorts, and perform SQL-based funnel analysis.
- Own ongoing cohort behavior analysis to improve activation rates and feature adoption.
View Full Description & ApplyYou'll be redirected to the employer's site
