- Own the brand strategy, positioning, and narrative for new product innovations within the Nutrafol masterbrand.
- Lead primary and secondary research, competitive and category analysis, and consumer insight development.
- Own naming for the product range and individual SKUs in partnership with Creative.
- Bring consumer insight and brand perspective into product pipeline, proposition, format, and range decisions.
- Provide ranked consumer-priority claims input ahead of study protocol design and shape how approved claims appear in market.
- Build launch plans across DTC, Amazon, and Pro with Growth, Marketplaces, CX, and Pro Marketing.
- Own new product innovation pricing above the annual margin floor set with Finance.
- Lead annual and quarterly brand planning, campaign and content ideation, and brand direction for partnerships and external voices.
- Manage the new product innovation brand marketing budget and provide leadership updates.
- Track post-launch performance, surface risks and dependencies, and use findings to inform future product decisions.
CRM