- Execute and evolve the organic social strategy across Nutrafol and Nutrafol Men.
- Serve as the primary social lead for Nutrafol Men while supporting broader business initiatives.
- Jointly own the organic social content calendar from planning through publishing.
- Develop social-first strategies for campaigns, product launches, and tentpole activations.
- Write social-first copy across captions, scripts, hooks, and community responses.
- Partner with the Creative team to develop and optimize content through production.
- Build community through social listening, trend monitoring, and active engagement.
- Lead organic social execution for cross-functional campaigns involving Brand, Paid Media, Influencer, and PR teams.
- Manage the organic social budget and oversee freelance partners and creators.
- Monitor performance KPIs and translate insights into actionable recommendations for future growth.
Project ManagementDigital MarketingBudget management