- Track competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging across supplement and topical hair care.
- Maintain a centralized competitive intelligence hub with product benchmarks, claims and ingredient matrices, and pricing architecture.
- Combine consumer research and product intelligence into opportunity assessments and product recommendations.
- Build business cases for new concepts, including market sizing, pricing, volume forecasts and margin targets.
- Execute stage-gate deliverables for assigned projects from ideation through development, commercialization and launch.
- Develop product positioning, value propositions, naming direction, messaging and claims with cross-functional partners.
- Drive feasibility reviews with Packaging, Operations and Supply Chain, addressing manufacturing, scale, cost and timing risks.
- Build channel-specific go-to-market plans and partner with Education on product training, sell-in materials and FAQs.
- Track post-launch performance against KPIs and competitive response, and recommend positioning, claims or assortment adjustments.
- Partner with Regulatory Affairs and Quality Assurance on compliance and certifications, and proof packaging artwork and copy.
Product DevelopmentPowerPoint