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Manager, Marketing Analytics
Posted 7 days agoViewed
💎 Seniority level: Manager, 5+ years
💸 Salary: 120000.0 - 135000.0 USD per year
🏢 Company: Nutrafol👥 201-500💰 $35,000,000 Series B about 6 years agoBiotechnologyNutraceuticalConsumer GoodsWellnessHealth Care
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- 5+ years of experience in analytics, customer insights, or related fields within an eCommerce environment
- Strong SQL skills – ability to write and optimize complex queries, work with large datasets, and support ETL processes.
- Strong business acumen with the ability to translate data into strategic recommendations.
- Excellent communication skills with the ability to explain complex concepts and findings to both technical and non-technical stakeholders.
- Ability to work effectively in a collaborative team environment and manage multiple priorities.
- Experience with statistical analysis and A/B testing methodologies.
Responsibilities:
- Leverage SQL and other analytics tools to extract, analyze, and interpret customer data, providing actionable insights to improve business performance.
- Develop and refine customer segmentation models to drive personalized marketing, customer retention, and engagement strategies.
- Track and report on key customer metrics, including churn, retention rate, and lifetime value.
- Work closely with the Customer Engagement team to analyze customer interactions, measure campaign effectiveness, and refine engagement strategies.
- Work with BI team to build and maintain a suite of dashboards (e.g., Tableau, Power BI, Looker) to inform decision making on the customer team.
- Design rigorous A/B tests to measure the impact of marketing and product initiatives. Give recommendations
- Work closely with Data Engineering to develop, test, and deploy analytics code in a scalable and production-ready framework. Ensure analytics workflows are optimized for performance and automation.
- Ensure data accuracy, consistency, and adherence to best practices in data management, documentation, and reporting.
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