- Develop and execute retention marketing strategies across email, SMS, and loyalty platforms for cannabis retail clients.
- Create, implement, and manage automated and custom weekly marketing campaigns.
- Collaborate with clients to gather assets, campaign briefs, requirements, and feedback in weekly meetings.
- Design and optimize campaign templates for performance and engagement.
- Track, analyze, and report on campaign performance metrics, using data to inform strategy.
- Ensure campaigns align with clients’ brand voice and goals.
- Work cross-functionally with internal marketing teams to ensure cohesive campaign integration.
- Stay current with retention marketing trends and best practices, particularly within the cannabis retail space.
- Help build out internal processes and documentation to scale retention marketing efforts.
Data Analysis