Director of Clinician Engagement
New
M
MDCalcHealth Tech
Secondary Locations: RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisDigital MarketingCRM
Requirements
- 5+ years of experience in digital marketing, growth, or user engagement.
- Background in healthcare, health tech, or a regulated industry.
- Proven track record of developing strategies that drive user acquisition, identification, and retention.
- Strong analytical skills with experience using data to inform decisions and measure impact.
- Experience with marketing automation and CRM platforms.
- Proficiency with analytics tools.
- Familiarity with mobile app marketing, including app store optimization and push notification strategy.
- Excellent communication and presentation abilities with experience influencing stakeholders.
- Ability to operate independently and move quickly in a fast-paced environment.
- Understanding of or genuine interest in healthcare, clinical workflows, and the needs of medical professionals.
Responsibilities
- Develop and implement strategies to grow the identified user base across web and mobile platforms.
- Design initiatives to increase session frequency and drive consistent platform usage.
- Manage digital marketing channels including email, social media, SEO/SEM, app store optimization, and paid acquisition.
- Establish KPIs and reporting frameworks to measure the effectiveness of growth and engagement initiatives.
- Partner with product and engineering teams to align on user experience improvements and feature adoption.
- Evaluate and apply AI-based approaches to audience segmentation, personalization, and marketing operations.
- Design A/B tests, pilots, and trials to validate strategies before scaling.
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