- Develop and implement strategies to grow the identified user base across web and mobile platforms.
- Design initiatives to increase session frequency and drive consistent platform usage.
- Manage digital marketing channels including email, social media, SEO/SEM, app store optimization, and paid acquisition.
- Establish KPIs and reporting frameworks to measure the effectiveness of growth and engagement initiatives.
- Partner with product and engineering teams to align on user experience improvements and feature adoption.
- Evaluate and apply AI-based approaches to audience segmentation, personalization, and marketing operations.
- Design A/B tests, pilots, and trials to validate strategies before scaling.
Data AnalysisDigital MarketingCRM