Senior Director, Member Growth and Engagement
New
P
Pomelo CareVirtual medical practice
Can be based anywhere in the continental USFull-TimeDirector
Salary$220,000-$250,000
Apply NowOpens the employer's application page
Job Details
- Experience
- 12+ years of experience
- Required Skills
- Data AnalysisCross-functional Team LeadershipCRM
Requirements
- 12+ years of experience in Member Growth and Engagement in a regulated industry.
- At least 4 years in senior leadership within subscription models.
- Experience operating with a P&L owner’s mindset and total bottom-line accountability.
- Experience managing a large-scale, multi-functional organization (30+ team members).
- Technical depth to partner with Product and Engineering to architect revenue infrastructure.
- Proven ability to move fluidly between high-level strategy and granular data analysis.
- Ability to quantify business actions and treat metrics like retention as critical financial levers.
- Expertise in identifying performance gaps and deploying rapid-response tactics.
- Experience balancing growth-hungry urgency with product integrity and long-term member experience.
Responsibilities
- Orchestrate the end-to-end member growth and retention strategy, aligning cross-functional roadmaps to drive step-change improvements in business performance.
- Own the P&L-defining metrics of the business, including Enrollment Rate, LTV:CAC, and Monthly Retention.
- Partner with Strategic Finance to model performance inputs and establish long-term enrollment and engagement targets.
- Architect the end-to-end member journey, identifying high-impact engagement touchpoints and implementing automated interventions to mitigate churn.
- Translate annual financial goals into rigorous monthly and weekly operational plans.
- Directly oversee a multi-disciplinary team across Outreach, Lifecycle Marketing, and Marketing Operations.
- Influence the technical roadmap for CRM and marketing automation to ensure scale.
- Partner with Product and Engineering to co-author roadmaps and define KRs.
View Full Description & ApplyYou'll be redirected to the employer's site
