Senior Growth Marketing Lead, Guest Engagement
New
Fully remote role within the United StatesContractSenior
Salary90 - 110 USD per hour
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Job Details
- Experience
- 10+ years
- Required Skills
- SQLCRM
Requirements
- 10+ years of experience in CRM, lifecycle, or retention marketing within a B2C technology or consumer-focused environment.
- Deep hands-on expertise in owned marketing channels such as email, push notifications, and in-app messaging, including journey building and triggered campaigns.
- Strong cross-functional leadership skills with the ability to influence stakeholders and align competing priorities.
- Proven ability to translate complex performance data into clear, executive-ready narratives and strategic recommendations.
- Basic SQL proficiency to validate reporting outputs and ensure data accuracy.
- Experience working with CRM platforms similar in structure to tools like Braze or Iterable, with strong understanding of data architecture and campaign systems.
- Demonstrated ability to scale CRM programs from ad hoc testing to structured, repeatable playbooks and centers of excellence.
- Experience in high-growth or global consumer technology environments is strongly preferred.
- Comfortable operating as a fully hands-on senior IC with no direct reports.
Responsibilities
- Define and lead the end-to-end strategy for CRM and lifecycle marketing programs focused on guest engagement, retention, and rebooking.
- Partner with global country managers to align on incentive structures and ensure consistent execution across markets.
- Collaborate with finance teams to validate budget feasibility and ensure incentive programs are financially sustainable.
- Own campaign planning and execution, including writing creative briefs, defining requirements for marketing operations teams, and supporting QA processes.
- Oversee CRM campaign delivery across email, push, and in-app channels, ensuring high-quality execution and performance tracking.
- Work closely with analytics teams to evaluate campaign performance and translate insights into clear recommendations for senior stakeholders.
- Leverage data tools, including SQL and AI-based reporting, to validate results and ensure accuracy of performance insights.
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