- Plan, promote, and execute demand and lead generation marketing plans to drive program acquisition.
- Design and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising.
- Support digital marketing efforts including content creation, email, social media, and analysis.
- Craft clear, persuasive messaging for distinct audience segments.
- Monitor campaign performance metrics and iterate to optimize results.
- Collaborate with sales, partnerships, and marketing teams to align on goals and lead quality.
- Use marketing automation and CRM tools to manage campaigns and reporting.
Data AnalysisLead GenerationDigital Marketing+1 more