Senior Integrated Growth Marketing Lead
New
A
AirbnbConsumer Internet
US - Remote Eligible, PST working hours requiredFull-TimeSenior
Salary$196,000 — $245,000 USD
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Job Details
- Experience
- 12+ years
- Required Skills
- SEOCRM
Requirements
- 12+ years in growth or performance marketing for consumer products.
- Deep hands-on experience scaling marketplaces, travel, or other multi-sided consumer businesses.
- Expert command of the full performance stack including Paid Social, Display, Search/SEO, CRM/Lifecycle, and Affiliates.
- Proven experience scaling emerging businesses or zero-to-one growth functions.
- Strong performance measurement expertise including incrementality, MMM, MTA, and geo experiments.
- Strong commercial instincts with experience in unit economics and contribution margin.
- Proven people leadership experience in building and developing integrated or channel teams.
- Demonstrated executive presence and ability to influence senior cross-functional leaders.
- Comfort with ambiguity and pace, including building dashboards and playbooks from scratch.
- Ability to travel for quarterly off-sites and market visits.
Responsibilities
- Own the Services growth marketing strategy and integrated plan across Paid Search, Social, Display, Engagement/Lifecycle, Affiliates, and Brand.
- Set and hold the team to channel-level ROAS, CAC, payback, and contribution-margin targets.
- Partner with Analytics to design the experimentation framework for Services and drive scale/no-scale decisions.
- Manage budget and investment strategy in collaboration with Finance.
- Partner with Product and Supply teams on pricing, offers, and demand acceleration.
- Bridge brand and performance by working with Creative teams to optimize storytelling.
- Build, coach, and develop the Services Growth Marketing pod.
- Represent the marketing function in executive business reviews.
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