- Own PandaDoc's content strategy across various formats to support business goals.
- Drive the content roadmap proactively and lead campaign planning.
- Reimagine top-of-funnel content including interactive tools, educational guides, and video series.
- Source and develop human-centric customer stories in partnership with the Brand Studio team.
- Partner with SEO, PMM, and CX teams to identify gaps and unify the content ecosystem.
- Balance evergreen content with timely GTM campaign initiatives.
- Define standards for AI usage in content production to maintain quality and brand voice.
- Build and report on a measurement framework that links content to pipeline and revenue.
Data AnalysisSEO