Senior Growth Marketing Lead, Guest Engagement
New
M
Maleda TechConsumer Technology
Remote, US Based, PST requiredContractSenior
Salary90 - 110 USD per hour
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Job Details
- Experience
- 10 or more years
- Required Skills
- SQLCRM
Requirements
- 10 or more years of experience in CRM, lifecycle, or retention marketing.
- Experience within a consumer-facing technology company.
- Deep, hands-on experience across owned channels: email, push, and in-app messaging.
- Strong journey-building and triggered campaign experience.
- Basic SQL proficiency for reporting and data validation.
- Ability to partner cross-functionally and manage competing stakeholder priorities.
- Capability to synthesize and present executive-ready stories to senior leadership.
Responsibilities
- Partner with global country managers to define and align on incentive strategies.
- Work with finance to ensure program budgetary viability.
- Plan quarterly and execute by writing creative briefs and conducting feasibility checks.
- Own end-to-end CRM execution including requirements definition, QA, and campaign management for email and push.
- Partner with analytics to evaluate campaign performance and synthesize insights for leadership.
- Leverage AI tools for reporting and use SQL to validate data outputs.
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